La Molisana: Quality, Excellence and Innovation at 360 Degrees


At the next edition of Cibus, historic food exhibition in Parma, Pasta La Molisana has a stand full of novelty and surprise that will leave you breathless.

After the success of Spaghetto Quadrato ®, La Molisana is now focused on Farfalla Rigata and Orecchietta Rigata, both in bronze die.

But the real news cannot be revealed. So it will be good to keep an eye on the stand, because the company has a surprise that will revolutionize the way of communicating in institutional context as the fair.

Would you like to win up to 200 kg of delicious pasta? For the audience this year will be a nice and interactive game based on the headgear made of spaghetti quadrati, star of the commercial aired recently. The hat, placed on a desk in front of the stand, will be available to the public, that can wear it and take picture. The photo must be posted La Molisana's Facebook and Instagram pages. The user who has received the most " likes " will receive a gift of 50 kg of Spaghetto Quadrato ® and 50 kg of our best cuts.

Pasta will be the undiscussed queen of the stand enhanced by chef Nicola Vizzarri that captivate buyers and the public with delicious recipes and seasonal ingredients.

Sony and La Molisana agreed a partnership and the business will be easier thanks to latest generation tablets. An excellent choice also for food partnering like Molisia water from the pure springs of Molise and Angelo D'Uva Wine Cellars one of the most appreciated and awarded  wines by the edition of Vinitaly 2014.

About the dress code? Very tailor made.... in line with the project Sartoria della Pasta! An emerging designer will design exclusive T-shirts for the staff members.

First appointment Monday May 7 at 18:00 for the Happy Hour organized in collaboration with Mutti and Monini. Pasta, olive oil and tomato: the perfect synthesis of the real Made in Italy.

We expect to see and enjoy all the qualities of this exceptional product at Hall 5 Stand I 034 Fiere di Parma!