La Molisana New Official Partner of AC Milan
The pasta company from Campobasso has signed the partnership agreement with the Rossoneri company, confirming the importance of sport for the brand. Football conveys values such as commitment, energy, sacrifice for a correct style of life also accompanied by a healthy diet.
La Molisana logo will be on San Siro court, in th hospitality areas of the stadium, on social networks of the Club and on some products customized with the AC Milan logo. “Pasta del Milan” a 100% Italian wheat dedicated line is available at the main stores of the large-scale retail trade: the fans will be able to find on shelves Spaghetto Quadrato, which represents the flagship cut signed by La Molisana and Penna Rigata in an ad hoc packaging designed with Rossoneri colors.
“From Rome to Milan, one of the most titled clubs at the international level, with the possibility of opening a new window on the world – says Giuseppe Ferro, owner and CEO. La Molisana is now the fifth national player, co-leader in whole wheat pasta market and exports in over 80 countries expressing an export quota equal to 35% of its turnover”.
“We are happy to sign this agreement – declares Mauro Tavola, Partnerships Director of AC Milan – and we welcome La Molisana within the Rossoneri (red&black) family. Together we can achieve important goals for two leading brands in the reference sector and in perfect harmony with the logic that concerns well-being and the correct lifestyle. Our journey towards ever greater brand internationalization will never be able to do without identifying Italian companies that share with us the will to continue to export excellence beyond national borders “.