La Molisana: new premium partner of AS ROMA
For the next three football seasons La Molisana will be a premium partner of AS Roma. The pasta company from Campobasso and AS Roma have in fact signed an important partnership agreement formalized this morning in Trigoria during a press conference.
La Molisana brand will be present on the sidelines, in the hospitality areas of the Olympic stadium, in Rome’s home in Trigoria and on other effective supports. Furthermore, the company will carry out in the football schools of the Club the work of nutrition education and awareness of a correct lifestyle, through training courses and specific meetings with the boys.
La Molisana from September is on shelves with “La Pasta della Roma” in main supermarket chains: the Spaghetto Quadrato, the company’s flagship, the Mezza Manica and the Penna Rigata will be available to the fans in an ad hoc package designed with the Giallorossi colors.
“We are very happy to welcome La Molisana to our partner’s family. The search for international brands to which to link the name of AS Roma will never be able to disregard the identification of leading Italian companies in their reference sector “, commented the AS Rome director general, Mauro Baldissoni.
“With AS Roma it was love at first sight ” a feeling born spontaneously, sharing the same values: innovative management, the enhancement of merits and talents, the opening of a window on the world and above all a marked sense of attention to the territory and visceral popularity. We will support one of the symbolic teams of Italian football in the world in terms of popularity and initiative. I am particularly satisfied – says Giuseppe Ferro, CEO -. Sport has always thrilled us not only because it is commitment, energy, sacrifice but also because it is in perfect harmony with our strategic logic of well-being, vitality and a correct lifestyle ”.
“Today La Molisana – the CEO continues – is the fifth national player, co-leader in the integral segment, and makes quality and innovation its main drivers of growth, exports to 80 countries expressing an export share of 35% of its turnover but always cultivates a strong identification with the territory and its origins. We have also contributed, for four generations, to representing in Italy and in the world the best that our country produces “.
“It is our intent to restore the central role of nutrition and in particular to the assumption of pasta, ‘athletes’ food’ and undisputed queen of the Mediterranean diet – states Rossella Ferro, marketing director of La Molisana – and we will give unforgettable moments of tasting the our product with 100% Italian wheat thanks to the qualifying collaboration with the National Team APCI Chef Italy, APCI’s flagship – Professional Association of Italian Chefs ”.
For the entire duration of the football season, a competition will be activated which will give the winners who purchase La Molisana pasta packages on the shelf, tickets for the AS Roma home matches, gadgets and the thrill of Trigoria Day.
“We will enjoy many opportunities for media exposure and will benefit from many experiential and image assets – concludes Giuseppe Ferro – Rome has a large community of fans, they are warm, friendly and numerous. We like all this, it gives us a sense of community and sharing”.