{"id":105339,"date":"2021-05-20T17:04:45","date_gmt":"2021-05-20T15:04:45","guid":{"rendered":"https:\/\/www.lamolisana.it\/about-us\/spirito-tenace-una-storia-di-famiglia\/"},"modified":"2026-02-20T11:10:19","modified_gmt":"2026-02-20T10:10:19","slug":"tenacious-spirit-a-family-story","status":"publish","type":"page","link":"https:\/\/www.lamolisana.it\/en\/about-us\/tenacious-spirit-a-family-story\/","title":{"rendered":"The history of the Ferro family and La Molisana"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"105339\" class=\"elementor elementor-105339 elementor-5041\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6265c2f e-flex e-con-boxed e-con e-parent\" data-id=\"6265c2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-43a153e e-con-full e-flex e-con e-child\" data-id=\"43a153e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2794a26 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2794a26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.lamolisana.it\/en\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Home<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.lamolisana.it\/en\/about-us\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">About us<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ce3af elementor-widget elementor-widget-heading\" data-id=\"63ce3af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The #tenaciousspirit<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6438cb elementor-widget elementor-widget-heading\" data-id=\"b6438cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A 100-year-long story of courage, roots, and madness.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d80d351 elementor-widget elementor-widget-text-editor\" data-id=\"d80d351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One hundred years ago, a dream began to take shape in the hands of a visionary family. Retrace the story of how an entrepreneurial &#8220;madness&#8221; transformed into one of the most solid companies in the Italian food scene, driven by authentic values \u200b\u200band concrete ambitions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-187fce5 e-flex e-con-boxed e-con e-parent\" data-id=\"187fce5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6016f1f e-con-full e-flex e-con e-child\" data-id=\"6016f1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c427c70 elementor-widget elementor-widget-image\" data-id=\"c427c70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/coraggio-1.webp\" class=\"attachment-full size-full wp-image-100212\" alt=\"\" srcset=\"https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/coraggio-1.webp 1080w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/coraggio-1-800x800.webp 800w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/coraggio-1-300x300.webp 300w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/coraggio-1-768x768.webp 768w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/coraggio-1-500x500.webp 500w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4542d13 e-con-full e-flex e-con e-child\" data-id=\"4542d13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34be37a elementor-widget elementor-widget-heading\" data-id=\"34be37a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Courage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2d1c24 elementor-widget elementor-widget-heading\" data-id=\"d2d1c24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The beginning of the story<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-723b62a elementor-widget elementor-widget-text-editor\" data-id=\"723b62a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Courage is a pulse that pushes us to overcome our limitations and weaknesses. It&#8217;s the lengths we go to defend what we believe in. It&#8217;s the tidal wave that surges through us and makes us straighten our backs when they&#8217;ve been bent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6deeed7 e-flex e-con-boxed e-con e-parent\" data-id=\"6deeed7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0954f9c e-con-full e-flex e-con e-child\" data-id=\"0954f9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e885e elementor-widget elementor-widget-heading\" data-id=\"a0e885e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Roots<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3c75c7 elementor-widget elementor-widget-heading\" data-id=\"d3c75c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The roots of those who stay but want to go far away<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c60fb5a elementor-widget elementor-widget-text-editor\" data-id=\"c60fb5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Having roots means feeling a sense of love and a sense of responsibility toward the community. It&#8217;s the desire to restore well-being, prosperity, and a future perspective to that &#8220;place of the soul.&#8221; Roots are the guiding light that always leads us back to our home; they are the engine and fuel for building something of absolute value, something the community itself recognizes and is willing to fight for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0f359a e-con-full e-flex e-con e-child\" data-id=\"a0f359a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77c92f4 elementor-widget elementor-widget-image\" data-id=\"77c92f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/radici.webp\" class=\"attachment-full size-full wp-image-100216\" alt=\"\" srcset=\"https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/radici.webp 1080w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/radici-800x800.webp 800w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/radici-300x300.webp 300w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/radici-768x768.webp 768w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/radici-500x500.webp 500w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bb6de4 e-flex e-con-boxed e-con e-parent\" data-id=\"9bb6de4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-565b421 e-con-full e-flex e-con e-child\" data-id=\"565b421\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-477f76e elementor-widget elementor-widget-image\" data-id=\"477f76e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/follia.webp\" class=\"attachment-full size-full wp-image-100220\" alt=\"\" srcset=\"https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/follia.webp 1080w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/follia-800x800.webp 800w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/follia-300x300.webp 300w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/follia-768x768.webp 768w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/follia-500x500.webp 500w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32f9d71 e-con-full e-flex e-con e-child\" data-id=\"32f9d71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3854025 elementor-widget elementor-widget-heading\" data-id=\"3854025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Madness<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f473b92 elementor-widget elementor-widget-heading\" data-id=\"f473b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A family dream<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eb2e8c elementor-widget elementor-widget-text-editor\" data-id=\"0eb2e8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Madness is continuing to pursue a dream, even when the path is strewn with obstacles. It&#8217;s believing that tenacity, innovation, and merit will prove you right, even if others think you&#8217;re crazy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2aa11e3 e-flex e-con-boxed e-con e-parent\" data-id=\"2aa11e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae28f9c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ae28f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.lamolisana.it\/en\/about-us\/tenacious-spirit-a-family-story\/our-story\/\">Continue to travel through our history<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home About us The #tenaciousspirit A 100-year-long story of courage, roots, and madness. One hundred years ago, a dream began to take shape in the hands of a visionary family. Retrace the story of how an entrepreneurial &#8220;madness&#8221; transformed into one of the most solid companies in the Italian food scene, driven by authentic values [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":43294,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"class_list":["post-105339","page","type-page","status-publish","hentry"],"acf":[],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/www.lamolisana.it\/en\/wp-json\/wp\/v2\/pages\/105339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lamolisana.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lamolisana.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lamolisana.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lamolisana.it\/en\/wp-json\/wp\/v2\/comments?post=105339"}],"version-history":[{"count":3,"href":"https:\/\/www.lamolisana.it\/en\/wp-json\/wp\/v2\/pages\/105339\/revisions"}],"predecessor-version":[{"id":105385,"href":"https:\/\/www.lamolisana.it\/en\/wp-json\/wp\/v2\/pages\/105339\/revisions\/105385"}],"up":[{"embeddable":true,"href":"https:\/\/www.lamolisana.it\/en\/wp-json\/wp\/v2\/pages\/43294"}],"wp:attachment":[{"href":"https:\/\/www.lamolisana.it\/en\/wp-json\/wp\/v2\/media?parent=105339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}