{"id":105338,"date":"2021-05-20T17:04:45","date_gmt":"2021-05-20T15:04:45","guid":{"rendered":"https:\/\/www.lamolisana.it\/about-us\/spirito-tenace-una-storia-di-famiglia\/"},"modified":"2026-02-20T09:31:16","modified_gmt":"2026-02-20T08:31:16","slug":"tenacious-spirit-a-family-story","status":"publish","type":"page","link":"https:\/\/www.lamolisana.it\/us\/about-us\/tenacious-spirit-a-family-story\/","title":{"rendered":"The history of the Ferro family and La Molisana"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"105338\" class=\"elementor elementor-105338 elementor-5041\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5693995 e-flex e-con-boxed e-con e-parent\" data-id=\"5693995\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1b2a20a e-con-full e-flex e-con e-child\" data-id=\"1b2a20a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-647be36 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"647be36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.lamolisana.it\/us\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Home<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.lamolisana.it\/us\/about-us\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">About us<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c77e043 elementor-widget elementor-widget-heading\" data-id=\"c77e043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The #tenaciousspirit<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf46579 elementor-widget elementor-widget-heading\" data-id=\"cf46579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A 100-year-long story of courage, roots, and madness.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df1765a elementor-widget elementor-widget-text-editor\" data-id=\"df1765a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One hundred years ago, a dream began to take shape in the hands of a visionary family. Retrace the story of how an entrepreneurial &#8220;madness&#8221; transformed into one of the most solid companies in the Italian food scene, driven by authentic values \u200b\u200band concrete ambitions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-547ee88 e-flex e-con-boxed e-con e-parent\" data-id=\"547ee88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dfc7320 e-con-full e-flex e-con e-child\" data-id=\"dfc7320\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83ffe01 elementor-widget elementor-widget-image\" data-id=\"83ffe01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/coraggio-1.webp\" class=\"attachment-full size-full wp-image-100211\" alt=\"\" srcset=\"https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/coraggio-1.webp 1080w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/coraggio-1-800x800.webp 800w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/coraggio-1-300x300.webp 300w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/coraggio-1-768x768.webp 768w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/coraggio-1-500x500.webp 500w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77285d5 e-con-full e-flex e-con e-child\" data-id=\"77285d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-231d558 elementor-widget elementor-widget-heading\" data-id=\"231d558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Courage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb194f9 elementor-widget elementor-widget-heading\" data-id=\"fb194f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The beginning of the story<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd9b248 elementor-widget elementor-widget-text-editor\" data-id=\"dd9b248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Courage is a pulse that pushes us to overcome our limitations and weaknesses. It&#8217;s the lengths we go to defend what we believe in. It&#8217;s the tidal wave that surges through us and makes us straighten our backs when they&#8217;ve been bent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c27756c e-flex e-con-boxed e-con e-parent\" data-id=\"c27756c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-acf2a62 e-con-full e-flex e-con e-child\" data-id=\"acf2a62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37fed4e elementor-widget elementor-widget-heading\" data-id=\"37fed4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Roots<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-932c081 elementor-widget elementor-widget-heading\" data-id=\"932c081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The roots of those who stay but want to go far away<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-985dc47 elementor-widget elementor-widget-text-editor\" data-id=\"985dc47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Having roots means feeling a sense of love and a sense of responsibility toward the community. It&#8217;s the desire to restore well-being, prosperity, and a future perspective to that &#8220;place of the soul.&#8221; Roots are the guiding light that always leads us back to our home; they are the engine and fuel for building something of absolute value, something the community itself recognizes and is willing to fight for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-546b164 e-con-full e-flex e-con e-child\" data-id=\"546b164\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea0402f elementor-widget elementor-widget-image\" data-id=\"ea0402f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/radici.webp\" class=\"attachment-full size-full wp-image-100215\" alt=\"\" srcset=\"https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/radici.webp 1080w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/radici-800x800.webp 800w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/radici-300x300.webp 300w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/radici-768x768.webp 768w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/radici-500x500.webp 500w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4def4a e-flex e-con-boxed e-con e-parent\" data-id=\"e4def4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76c6f74 e-con-full e-flex e-con e-child\" data-id=\"76c6f74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e0c878 elementor-widget elementor-widget-image\" data-id=\"6e0c878\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/follia.webp\" class=\"attachment-full size-full wp-image-100219\" alt=\"\" srcset=\"https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/follia.webp 1080w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/follia-800x800.webp 800w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/follia-300x300.webp 300w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/follia-768x768.webp 768w, https:\/\/www.lamolisana.it\/wp-content\/uploads\/2025\/07\/follia-500x500.webp 500w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bad5a0c e-con-full e-flex e-con e-child\" data-id=\"bad5a0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8d97b6 elementor-widget elementor-widget-heading\" data-id=\"e8d97b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Madness<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320e62c elementor-widget elementor-widget-heading\" data-id=\"320e62c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A family dream<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f82c9a4 elementor-widget elementor-widget-text-editor\" data-id=\"f82c9a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Madness is continuing to pursue a dream, even when the path is strewn with obstacles. It&#8217;s believing that tenacity, innovation, and merit will prove you right, even if others think you&#8217;re crazy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-629ed00 e-flex e-con-boxed e-con e-parent\" data-id=\"629ed00\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-904211f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"904211f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.lamolisana.it\/us\/about-us\/tenacious-spirit-a-family-story\/our-story\/\">Continue to travel through our history<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home About us The #tenaciousspirit A 100-year-long story of courage, roots, and madness. One hundred years ago, a dream began to take shape in the hands of a visionary family. Retrace the story of how an entrepreneurial &#8220;madness&#8221; transformed into one of the most solid companies in the Italian food scene, driven by authentic values [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":43194,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"class_list":["post-105338","page","type-page","status-publish","hentry"],"acf":[],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/www.lamolisana.it\/us\/wp-json\/wp\/v2\/pages\/105338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lamolisana.it\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lamolisana.it\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lamolisana.it\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lamolisana.it\/us\/wp-json\/wp\/v2\/comments?post=105338"}],"version-history":[{"count":3,"href":"https:\/\/www.lamolisana.it\/us\/wp-json\/wp\/v2\/pages\/105338\/revisions"}],"predecessor-version":[{"id":105368,"href":"https:\/\/www.lamolisana.it\/us\/wp-json\/wp\/v2\/pages\/105338\/revisions\/105368"}],"up":[{"embeddable":true,"href":"https:\/\/www.lamolisana.it\/us\/wp-json\/wp\/v2\/pages\/43194"}],"wp:attachment":[{"href":"https:\/\/www.lamolisana.it\/us\/wp-json\/wp\/v2\/media?parent=105338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}