The #tenaciousspirit
A 100-year-long story of courage, roots, and madness.
One hundred years ago, a dream began to take shape in the hands of a visionary family. Retrace the story of how an entrepreneurial “madness” transformed into one of the most solid companies in the Italian food scene, driven by authentic values ​​and concrete ambitions.
Courage
The beginning of the story
Courage is a pulse that pushes us to overcome our limitations and weaknesses. It’s the lengths we go to defend what we believe in. It’s the tidal wave that surges through us and makes us straighten our backs when they’ve been bent.
Roots
The roots of those who stay but want to go far away
Having roots means feeling a sense of love and a sense of responsibility toward the community. It’s the desire to restore well-being, prosperity, and a future perspective to that “place of the soul.” Roots are the guiding light that always leads us back to our home; they are the engine and fuel for building something of absolute value, something the community itself recognizes and is willing to fight for.
Madness
A family dream
Madness is continuing to pursue a dream, even when the path is strewn with obstacles. It’s believing that tenacity, innovation, and merit will prove you right, even if others think you’re crazy.
