100 years of La Molisana pasta
The century-old history of La Molisana pasta.
A journey that began over a century ago continues to evolve, maintaining its identity. Discover how La Molisana has grown and reinvented itself, remaining true to the values ​​that have driven its success.
1912
La Molisana pasta factory was born
From the unspoiled lands of Molise comes Pastificio La Molisana, founded by the Carlone family as an artisan workshop. Within a few decades it established itself as a leading company...
1927
We deserve the Grand Palm of Honor
As early as the Rome Trade Fair, La Molisana was awarded the First Prize Grand Palm of Honor and Gold Medal for the production of excellent pasta.
1966
The first brand
4 ears of wheat intertwine to form the backdrop for the name La Molisana, as pure and simple as our pasta.
1987
A new evolution of the logo
The restyling incorporates the feudal coat of arms, born from the union of the symbols of the province and the city of Campobasso. The red and blue colors are drawn...
1991
The mill that was missing
La Molisana began construction of the mill just steps from the pasta factory, thus completing the production chain from selecting the finest grains to producing the finished product. This prerogative...
1992
Molisana at the Olympics
Official sponsor of FIDAL athletes at the Olympic Games in Barcelona and has chosen Gennaro De Napoli, Neapolitan by birth and Milanese by adoption, as their testimonial. The middle-distance runner...
1994
Nino Manfredi: Wheat, Love, and Imagination
The well-known Roman actor stars in a series of commercials directed by Luca Manfredi. These were the roaring years of the pasta factory, and for its communications, it decided to...
2011
The rebirth with the Ferro Group
I mugnai molisani, noti nell'ambiente molitorio come professionisti con una grande etica del lavoro ed una comprovata solidità economica, puntano sulla filiera integrata della pasta, nella convinzione che questo vantaggio...
2011
A new brand, a new course
A new era has begun, and La Molisana has decided to mark this moment by renewing its historic and beloved brand, maintaining continuity with the past. The company proudly returns...
2012
Pasta tailoring
La Molisana chooses to describe the quality of its product through PASTA SARTORIA, a metaphor that brings together agri-food excellence and tailoring excellence. Food and fashion represent Made in Italy...
2013
Spaghetto Quadrato, more ruvido, more spesso, more tenacious
La Molisana lancia sul mercato lo Spaghetto Quadrato, in sostituzione del vecchio spaghetto alla chitarra. Il formato piace ed è un successo in termini di vendite. La Molisana realizza una...
2013
Record growth of 146% in food stores
La Molisana continued its growth trend attesting to the trend of 146% (Dati Symphony IRI Group). Notwithstanding the critical period, the industry consolidated its assets and guarded the future with...
2013
Semolina & Flour, La Molisana launches a new line of success
In our semolina and flour line, we've expressed our devotion to wheat, because since 1910 we've selected and milled only the world's finest wheat varieties. High protein value, traditional food...
2015
Best packaging at the Anuga Awards 2015. The excellence of Made in Italy.
La Molisana celebrates its 100th anniversary with its Pastificio Extra di Lusso line of special shapes, elegantly packaged in luxurious blue paper. After a year of historical research, the Dispenser...
2015
La Molisana launches a new line dedicated to catering
Nel 2015 Per presidiare anche il canale dei consumi fuori casa, La Molisana lancia le nuove linee Collezione da Chef (per la ristorazione espressa) e Grandi Cucine (per la ristorazione...
2015
Still in 2015
La Molisana was awarded the 2015 Food Prize by a panel of experts for its latest creation: Spaghetto Quadrato® Integrale, a new product that combines the taste of consumers' most...
2016
Comm. Giuseppe Ferro
A tribute to the founder of Molino Ferro, this premium line features 11 shapes made exclusively from a blend of the finest grains. The luxurious red-hued paper packaging is eye-catching,...
2017
Molisana with a new identity
A new recipe that adds ever-increasing attention to blending top-quality raw materials to its usual quality deserved a new packaging that would enhance its value and convey what La Molisana...
2018
La Molisana only Italian wheat
After nearly 10 years of collaboration with a group of agronomists, we researched and selected the finest seeds to ensure extraordinary quality. We cultivated them in the fields of central...
2019
Leonardo Prize
In 2019, in the presence of the Prime Minister, the Minister of Economic Development, the President of the Leonardo Committee, and senior institutional representatives, La Molisana received the 2019 Italian...
