Our story
Courage, roots, tenacity.
“To have been is a condition of being.” Fernand Braudel
The beginning of the story
The war and the post-war period
Giuseppe Ferro Sr. worked to expand the company. But he failed to reckon with the war, which shattered his dreams and the mill on October 13, 1943. There was no courage, only pain, devastation, and fear. His energy stopped. The postwar recovery was slow, requiring patience and tenacity, but Giuseppe knew how to wait.
At the right time, he purchased the machinery from a disused mill, restarted production, and within a few years increased revenue and the number of employees. The Campobasso Chamber of Commerce recognized him for his active role in the post-war reconstruction and for creating a healthy company that invested in new technologies.
This is the commitment of entrepreneurs who build with an enlightened vision.
Around 1972, the helm passed into the hands of Domenico and Vincenzo, who were responsible for making – each according to their own aptitudes – more solid what the previous generations had built.
In the early 1900s, Domenico Ferro tested his courage and chose to leave Campania and his business, rather than submit to the Mafia and pay the protection money. He chose to start over in Molise, a region unknown to him except for the generosity and purity of its nature. A few years later, in 1910, he inaugurated the first mill with palmenti.
The roots of those who remain
Vision and training
Vincenzo was entrusted with the task of furthering, through his economics studies, the wealth of experience acquired in the field by his father and grandfather. He studied at night and earned his degree in Naples while working at the mill during the day, convinced that only by increasing his skills would the company’s future be guaranteed.
"F.lli Ferro Semolerie Molisane Snc" is founded.
Soon, the two brothers, building on their father’s legacy, planned to relocate the mill to its new location in Ripalimosani. In 1972, they established “F.lli Ferro – Semolerie Molisane snc,” now a joint-stock company, pioneering a modern, eco-friendly plant with a daily production capacity of 220 tons, built entirely with Bühler technology.
With this urgent need, the family decided to acquire the La Molisana pasta factory. In a wounded and suffering Italy, they dreamed of becoming a virtuous example, an example of determination that can overcome discouraging negative scenarios.
A family dream
In 2011, Giuseppe Ferro Jr. had a dream and shared it with Flavio, Rossella, and Francesco: to acquire the historic La Molisana pasta factory. Why?
The team. The secret ingredient.
The secret? A solid team to tackle market challenges and make a difference, a unique value. While today’s technology can simulate quality and reproduce winning models borrowed from others, it cannot generate passion, loyalty to the company, a sense of belonging, and resilience.
With these hearts full of will and an insatiable tenacious spirit, La Molisana set sail.
The motivations are only partly rational: directly managing the entire integrated pasta supply chain, being the authors of the relaunch of a historic brand, creating new jobs, but the underlying reason why the Ferro family accepted the challenge was the desire to offer Molise a chance for revitalization.
