100 years of La Molisana pasta
The century-old history of La Molisana pasta.
A journey that began over a century ago continues to evolve, maintaining its identity. Discover how La Molisana has grown and reinvented itself, remaining true to the values ​​that have driven its success.
1912
La Molisana pasta factory was born
From the unspoiled lands of Molise comes Pastificio La Molisana, founded by the Carlone family as an artisan workshop. Within a few decades it established itself as a leading company...
1927
We deserve the Grand Palm of Honor
As early as the Rome Trade Fair, La Molisana was awarded the First Prize Grand Palm of Honor and Gold Medal for the production of excellent pasta.
1966
The first brand
4 ears of wheat intertwine to form the backdrop for the name La Molisana, as pure and simple as our pasta.
1987
A new evolution of the logo
The restyling incorporates the feudal coat of arms, created by merging the symbols of the province and the city of Campobasso. The red and blue colors are derived from the...
1991
The mill that was missing
La Molisana began construction of the mill just steps from the pasta factory, thus completing the production chain from selecting the finest grains to producing the finished product. This prerogative...
1992
Molisana at the Olympics
Official sponsor of FIDAL athletes at the Olympic Games in Barcelona and has chosen Gennaro De Napoli, Neapolitan by birth and Milanese by adoption, as their testimonial. The middle-distance runner...
1994
Nino Manfredi: Wheat, Love, and Imagination
The well-known Roman actor stars in a series of commercials directed by Luca Manfredi. These were the roaring years of the pasta factory, and for its communications, it decided to...
2011
The rebirth with the Ferro Group
The millers of Molise, known in the milling industry as professionals with a strong work ethic and proven financial stability, are focusing on the integrated pasta supply chain, believing that...
2011
A new brand, a new course
A new era has begun, and La Molisana has decided to mark this moment by renewing its historic and beloved brand, maintaining continuity with the past. The company proudly returns...
2012
Pasta tailoring
La Molisana chooses to describe the quality of its product through PASTA SARTORIA, a metaphor that brings together agri-food excellence and tailoring excellence. Food and fashion represent Made in Italy...
2013
Square spaghetti, rougher, thicker, tougher
La Molisana commercializes the Quadrato Spaghetto, in replacement of spaghetto alla chitarra. The room format is a final success of the sale. La Molisana realizes a communication campaign on traditional...
2013
Record 146% growth in the food sector
La Molisana continues its growth trend, reaching a 146% rate (Symphony IRI Group data). Despite this challenging period, the Molise industry is consolidating its position and looking to the future...
2013
Semolina and Flour: La Molisana Launches a New Successful Line
In our line of semolina and flour, we have expressed our devotion to wheat, because since 1910 we have selected and milled only the finest varieties in the world. High...
2015
Best packaging at the Anuga Awards 2015. The excellence of Made in Italy.
La Molisana celebrates its 100th anniversary with its Pastificio Extra di Lusso line of special shapes, elegantly packaged in luxurious blue paper. After a year of historical research, the Dispenser...
2015
La Molisana launches a new line dedicated to catering
In 2015, to also cover the out-of-home consumption channel, La Molisana launches the new lines Collezione da Chef (for express catering) and Grandi Cucine (for mass catering).
2015
Still in 2015
La Molisana was awarded the 2015 Food Prize by a panel of experts for its latest creation: Spaghetto Quadrato® Integrale, a new product that combines the taste of consumers' most...
2016
Comm. Giuseppe Ferro
A tribute to the founder of Molino Ferro, this premium line features 11 shapes made exclusively from a blend of the finest grains. The luxurious red-hued paper packaging is eye-catching,...
2017
Molisana with a new identity
A new recipe that adds ever-increasing attention to blending top-quality raw materials to its usual quality deserved a new packaging that would enhance its value and convey what La Molisana...
2018
La Molisana only Italian wheat
Dopo quasi 10 anni in collaborazione con un gruppo di agronomi abbiamo ricercato e selezionato i semi migliori che assicurassero una qualità straordinaria, li abbiamo coltivati nei campi del centro-sud...
2019
Leonardo Prize
Nel 2019 alla presenza del Presidente del Consiglio dei Ministri, del Ministro dello Sviluppo Economico, del Presidente del Comitato Leonardo e di alti rappresentanti istituzionali, La Molisana riceve il premio...